Digital Marketing-” A major part of our daily life”

Manvendra Pratap Singh
3 min readNov 22, 2020

In today’s fast-growing world people don’t have time to go shopping and choose what they want and try that takes more than an hour and if the stores are crowded then more than 2–3 hours Time is up and no one wants to waste their precious time buying goods during weekends instead of just enjoying. For these catastrophic circumstances, digital marketing has become the era changing, medium in the marketplace.
Digital marketing provides the consumer with a great platform to shop from home with a plethora of products with amazing offers. Digital marketing not only saves your time but will also save you a lot of money and you can enjoy your weekend without any mess. There is an end number of online marketing agencies and digital marketing agencies in the market such as Pro Creation, 360 Digital Partner, etc. which may help you to promote your products and online advertising. Everyday many companies understand the importance of digital marketing and there is no alternative strategy in marketing.
Online Portals like Amazon, Flipkart, Myntra, etc. give you the opportunity to shop from home and will also give you amazing discounts. Apart from this, they also provide a chance to earn through their affiliate programs. . Online marketing has really brought relief to many working people as they cannot take some time out of their busy schedules. Social media like Facebook, Instagram, etc. are used to get both positive and negative feedback from companies.
Apart from this online shopping, a new type of service has been introduced in the market i.e. food from your favorite restaurant. Android apps like Food Panda, Swiggy, etc. provide you free food delivery right from Mukhiya’s kitchen to your doorstep and provide you 24x7 service.

There are different types of digital marketing: -

Email Marketing: — This is a type of marketing in which the company mails the details of their products to every person and makes them aware of their brand and different types of discounts.

Display Advertising: — By the word, online display advertising is related to displaying promotional messages or ideas to the consumer on the Internet. This includes numerous types of advertisements such as marketing blogs, networks, interstitial ads, contextual data, advertisements on search engines, classified or dynamic advertisements, etc. This method can target a specific audience from different types of locals to view a particular advertisement, variations can be found in the most productive element of this method.

Social Media Marketing: — This type of marketing is known as social media marketing when we use social media like Facebook, Instagram, Twitter, LinkedIn, etc. to promote our products.

Marketing through video advertising: — Whenever we are watching a video on YouTube or Facebook, a 5–10 second ad comes. which displays advertisements about the brand and its products. This is known as marketing through video advertising.

SEO Digital Marketing: — Search engines as Google provides you a platform where you can search for anything you need and it will give you many kinds of results. It will also give you an opportunity to compare the prices of the same product of a different brand.

Finally, I would like to conclude that there is a huge scope in the field of digital marketing business and services in the future. And it will play an important role in the growth of any company and send a message directly to the consumer.

Whatever I shared was my point of view, open to suggestions, I am still in a process of exploring, and being a Digital Marketing Practioner I will keep on exploring things. will be writing in more detail very soon on each and every topic

LinkedIn: https://www.linkedin.com/in/manvendraa/

Twitter: @singhmanvendraa

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Manvendra Pratap Singh

Consultant | Digital Marketing Practioner | MBA (Marketing & Finance)